Main image CTR optimization examples
Main Image Optimization

Your Main Image Needs to Stand Out

Your main image is the first thing shoppers see and it needs to be enticing enough to get clicks. Or else you have NO chance in competing with the big brands.

Client product photo: Dood Woof shampoo bottle
Image from Client
After: Dood Woof shampoo with goldendoodle, lavender, coconut, and badges
After

Why You Must Optimize Your Main Image

It determines if they click

Before a shopper reads your title, checks your price, or looks at your reviews, they see your main image. It's the thumbnail in the search results. If it doesn't catch their eye, they won't click.

Amazon's AI reads it too

Amazon's Rufus and COSMO analyze your main image to understand what your product is and who it's for. A contextual image with relevant props and clear product visibility helps the algorithm surface your listing to the right buyers.

CTR directly impacts rank

A higher click-through rate tells Amazon's algorithm that shoppers want your product. More clicks means more sessions, which means more sales, which means better organic rank.

Before and after

The same product. A completely different first impression.

Dood Woof Doodle Detangler Spray
Dood Woof original plain white background main image
Before
Dood Woof optimized main image with dogs and natural ingredients
After
Tactical Flashlight
Plain single flashlight on white background
Before
Optimized flashlight main image with packaging, accessories, and 2-pack badge
After
Gainz Protein
Plain Gainz protein tub on white background
Before
Gainz protein tub with chocolate powder scoop and 20g protein badge
After

How it works

01

Analyze your brand voice, tone and vibe

We meet to discuss the vibe of your current or future brand to ensure we align on voice, style and tone.

02

Review your current main image

If you have an existing main image, then we review the image, your product category, and your top competitors to understand what's driving clicks in your niche and how your image can stand out.

03

Design and deliver

We design 2 main images built to stop the scroll and stand out. We understand Amazon's AI and create an image that gives the AI the visual context it needs to show your listing to the right buyers.

Pricing

Main Image CTR
$97

per main image

  • 2 optimized main images to A/B test
  • Photo editing and compositing
  • Designed for Amazon's AI (Rufus / COSMO)
  • Zoom-ready 2000x2000px file
  • Final image + all raw/edited source files
  • Revisions included